Brand Building

The following encapsulates nicely the pressures behind the nutraceuticals industry:

“Competition in the industry is driven by several factors such as price, safety, efficacy, packaging and brand loyalty, among others. With growing similarity among products and formulations, maintaining consumer brand loyalty is emerging as a critical yet complex issue. Global nutraceuticals market is characterized by intense competitive conditions, as a result of which consolidation activity has gathered momentum. Consequently, large pharmaceuticals companies are taking over smaller and regional players to boost their position in the intensely competitive market.”

Like many consumer markets, brand appreciation continues to drive sales. The global nutraceuticals market will exceed $187 billion sales by 2010.

Read more at: http://www.prweb.com/releases/nutraceuticals_dietary/herbal_supplements/prweb720873.htm
Global Industry Analysts, Inc.
Web Site www.StrategyR.com